Деловой английский.Розничная торговля на английском языке.Retailing

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Выпуск 28

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 Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy.

There are several ways in which consumers can receive goods from a retailer:

  • Counter service, where goods are out of reach of buyers, and must be obtained from the seller. This type of retail is common for small expensive items (e.g. jewelry) and controlled items like medicine and liquor. It was common before the 1900s in the United States, and is more common in certain countries.

  • Delivery (commerce), where goods are shipped directly to consumer's homes or workplaces. Mail order from a printed catalog was invented in 1744 and common in the late 1800s and early 1900s. Ordering by telephone is now common, either from a catalog, newspaper or television advertisement, or local restaurant menu for immediate service (especially for pizza delivery). Direct marketing (including telemarketing) and television shopping channels are also used to generate telephone orders. Online shopping started gaining significant market share in developed countries in the 2000s.

  • Door-to-door sales where the salesperson sometimes travels with the goods for sale.

  • Self-service, where goods may be handled and examined prior to purchase, has become more common since the 1920s.



commerce - оптовая торговля, коммерция
counter service - обслуживание через прилавок
department store -
group buy -
коллективная покупка

mail order - заказ по почте
retail concentration -
концентрация розничной торговли

sales - продажа, сбыт

self-service - самообслуживание
specialist store -
специализированный магазин
subordinated services - вспомогательные службы
supply chain -
сеть поставок
variety store -
магазин мелких товаров
visual merchandising -
наглядный сбыт









Term of sale signifying that the price invoiced or quoted by a seller includes charges only up to the seller's factory or premises. All charges from there on are to be borne by the buyer.



 Все полезные фразы, которые используются при подготовке презентаций, можно найти в книге "Как правильно составить деловой документ на английском языке" (магазин "Москва" http://www.moscowbooks.ru/book.asp?id=446742, Интернет магазин "Озон"  http://www.ozon.ru/context/detail/id/4300938/?partner=bookpartners17)

Мои книги

Базовый английский язык

Электронная книга

"Базовый английский язык"

Горячая 1000 - 1000 самых распространенных английских слов

Электронная книга - учебный курс

"Горячая 1000"

Как правильно составить деловой документ на английском языке Как правильно составить деловой документ на английском языке
1000 самых распространенных английских слов 1000 самых распространенных английских слов
Английский язык в таблицах Английский язык в таблицах



How to Make a Great First Impression - продолжение

Be positive
Sometimes you can go in all positive in a first meeting. Sometimes it may not be the best approach to go in too positive as it can be seen as bit abrasive or inappropriate. A better way to convey a positive attitude in a first meeting can then be to read the mood of person(s) before you start talking – by just watching them - and then match it for a short while. Then - when you have an emotional connection and the other person feels you are similar to him/her - you can let your positivity arise a bit more. Regardless if you start out positive from the get-go or a short, short while into the meeting, be sure to positive. If you, for instance, start a first meeting by complaining, there´s a big chance the people you meet will mentally label you as a complainer or a negative person.


Don’t think too much
Try, as much as possible, to stay outside of your head and focus on the people you are talking to rather than focusing on yourself.


Mentally rehearse before you even enter the room
Visualize how great the events will unfold - see and hear it - and also how great will you feel at this meeting.

See yourself smiling, being positive, open and having a great time. See the excellent outcome in your mind. Then release by visualizing that it has already happened, that the meeting is over with the desired result. This is surprisingly effective and will get you into a great and relaxed mood before even stepping into the first, second or twentieth meeting.

You may also want to check out the ever-popular Do you make these 10 mistakes in conversation? for more information on stuff like listening, hogging the spot-light, what to talk about (and not to talk about) and the very common need to be right.


What you say isn´t that important
I´d say that mental rehearsal followed by acting as if you´re meeting a friend are the most important parts of all of this. They often solve the rest of pointers in this article unconsciously and automatically and keeps your thoughts focused outwards instead of inwards.

The problem with an inward-focused meeting - where you focus on what you just said, how you look and what the other person thinks of you right now - can reduce anyone to a bumbling, second-guessing, fidgeting shadow of their former self as the self-consciousness becomes almost paralyzing.

Also, as long as you try to use the first and the last point it doesn’t really matter too much what word or phrase you use to start the conversation. The words are only 7 percent of your communication. 93 percent is in your tone of voice and your body-language.

So, a simple “Hi!” may do just fine.

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Нина Григорьевна



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